Casino Del Sol Casino is a medium sized casino located near Tucson, AZ. They had recently completed construction on a 250 room hotel expansion project.

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Goals

  • Increase occupancy rates for the hotel. 
  • Increase revenue from the hotel.
  • Raise the online brand presence for the property.
  • Boost incremental visits from high ADT players.

Results

  • 308% increase in send rates
  • 509% Increase in direct revenue generated from hotel bookings.
  • 102% Increase in reservations

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