The Point Casino’s site had not been updated cosmetically or functionally in many years. The outdated site did not represent their brand nor did it offer the tools our client desired. We developed a new website integrating their ticketing and reservation systems while providing their guests with a robust, pleasurable experience.
Client : The Point Casino
Projects : Website, Email, Social Media, SEO/Optimization
Website : www.the-point-casino.com
Custom website designed and developed to client’s specifications including brand guidelines and functionality. Content management systems allows client to manage day to day tasks with no downtime.
Custom template created matching new website design and brand guidelines. We developed the template so the client could update weekly customer emails. Email capture tool integrated into the new website.
After a comprehensive strategy audit we were able to increase their engagement rate by 215% within 30 days. Their per post reach in the first month gained 168% and total reach is up by 447% and still increasing.
Modern format and conventions were utilized while during the re-build of site including schema.org and google suggested coding practices. Monthly reporting and testing resulted in large growth in organic traffic.