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House Edge uses Facebook Custom Audiences

How to Target Facebook Ads Based on Email Address & Phone Number (Custom Audience)   Are you tired of a .03% click-through-rate on your Facebook ads?  Then let’s just cut to the chase. Let’s integrate your Facebook ads with your existing player list. Let’s target your ad to a group of players who have engaged […]

New Overtime Regulations go Into Effect in 2016  – Download the entire FLSA Document here. The Fair Labor Standards Act (i.e. FLSA) has guaranteed workers a minimum wage and overtime pay at a rate not less than one and one-half times the employee’s regular rate for hours worked over 40 in a workweek.  The concept […]

E-commerce is short for “electronic commerce” – a form of sales transaction that takes place entirely through electronic means, and mainly over the internet. When Ecommerce began just the ability to buy and sell online was so revolutionary that few bells and whistles beyond this were needed to drive sales. But today, there are few […]

mobile-first

Why You Should Have a Mobile Version of Your  Website | August 5, 2012 | in Internet Marketing, Marketing, Mobile, Tucson | by James Christensen It all comes down to numbers. There are 327 million mobile phone users in the U.S. (CTIA) and 90% have handsets that can access the Internet (comScore, Gartner). Your customers […]

As much as we like to think the casino industry is out in front of technology, it’s not always the truth. It took even the largest casinos years to embrace social media. Social media can be a great way to build your guests’ loyalty and add to your bottom line. (We’ll get into that in […]

For the last couple of years we’ve seen quite a few companies introduce what is considered to be a player portal.  The gaming customer logs into to a different website, enters ANOTHER password and then has access to their point totals and offers.  This seemed like a good solution at the time, but there is […]

1. It takes too much time. All House Edge Digital team members have worked as employees at casino properties. We understand that when you bring up a new idea or concept your CEO says, “Great idea…implement it.” You’re already working 60 hours a week just to keep up with your current work load. One of […]

AI Powered Websites

If you’re talking about new website trends to casino operators you can almost see the grief in their eyes. While vendors tell them they should check out a new tool or design, rarely does it equate to extra profit on the floor. However, casinos should not ignore the new opportunities when it comes to personalized web content. The biggest names in the online world, Amazon, Ebay, Netflix etc. have been doing this for several years. Things like targeting customers based on their previous experiences, purchases etc. are not new in the eCommerce world. However, until recently using these types of personalization methods took very large budgets and a giant team of developers.

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Street side web marketing

This is a sign I saw while driving into the office. It reminded me about how many casinos could benefit from hiring a firm that specializes in casinos. You hired a CFO with a background in gaming. You hired a CMO with a background in gaming. But you still have your friend’s cousin working on […]

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