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Five Ways E-commerce Needs To Change In The Future

E-commerce is short for “electronic commerce” – a form of sales transaction that takes place entirely through electronic means, and mainly over the internet. When Ecommerce began just the ability to buy and sell online was so revolutionary that few bells and whistles beyond this were needed to drive sales. […]

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Three reasons you held back on your digital marketing in 2014 – and a BONUS to pull the trigger for 2015

1. It takes too much time. All House Edge Digital team members have worked as employees at casino properties. We understand that when you bring up a new idea or concept your CEO says, “Great idea…implement it.” You’re already working 60 hours a week just to keep up with your […]

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AI Powered Websites

Artificial Intelligence Should be Powering Your Casino Website

If you’re talking about new website trends to casino operators you can almost see the grief in their eyes. While vendors tell them they should check out a new tool or design, rarely does it equate to extra profit on the floor. However, casinos should not ignore the new opportunities when it comes to personalized web content. The biggest names in the online world, Amazon, Ebay, Netflix etc. have been doing this for several years. Things like targeting customers based on their previous experiences, purchases etc. are not new in the eCommerce world. However, until recently using these types of personalization methods took very large budgets and a giant team of developers.

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We specialize in – Casino Marketing.

This is a sign I saw while driving into the office. It reminded me about how many casinos could benefit from hiring a firm that specializes in casinos. You hired a CFO with a background in gaming. You hired a CMO with a background in gaming. But you still have […]

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