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Most of us like to get things that are tailored for us.  I visit a tailor, you might have custom shoes made – it doesn’t have to be that extravagant to be effective.  There are a few ways you can collect information on your players. You could be using a player portal on your website […]

For the last couple of years we’ve seen quite a few companies introduce what is considered to be a player portal.  The gaming customer logs into to a different website, enters ANOTHER password and then has access to their point totals and offers.  This seemed like a good solution at the time, but there is […]

Memorial Day Madness sa

I didn’t expect to be writing about missed opportunities so often.  However, they keep showing up in my Mailbox.  Let’s take a look at this one and see how it relates to similar problems in Casino Marketing.   This isn’t all that rare.  It’s a car dealership pushing out a memorial day sale/promotion.  Most of us […]

Sport Clips Fail

It sounds a little harsh to call this a marketing fail.  However, in today’s market you can’t afford not to market in the smartest way possible.  So from time to time (far too often in my opinion) I’ll come across companies that could have done things differently to save money and earn more customers. This […]

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  Why You Should Be Using Artificial Intelligence Emails Written by:James Christensen on 5/25/2014 House Edge Digital focuses on Casino Marketing. With that said we’re always looking for a better way to market casinos. Years ago we started developing a new way to personalize your communication to players. Artificial Intelligence or aka Real Time Marketing is […]