All posts in personalization

For the last couple of years we’ve seen quite a few companies introduce what is considered to be a player portal.  The gaming customer logs into to a different website, enters ANOTHER password and then has access to their point totals and offers.  This seemed like a good solution at the time, but there is […]

AI Powered Websites

If you’re talking about new website trends to casino operators you can almost see the grief in their eyes. While vendors tell them they should check out a new tool or design, rarely does it equate to extra profit on the floor. However, casinos should not ignore the new opportunities when it comes to personalized web content. The biggest names in the online world, Amazon, Ebay, Netflix etc. have been doing this for several years. Things like targeting customers based on their previous experiences, purchases etc. are not new in the eCommerce world. However, until recently using these types of personalization methods took very large budgets and a giant team of developers.

Memorial Day Madness sa

I didn’t expect to be writing about missed opportunities so often.  However, they keep showing up in my Mailbox.  Let’s take a look at this one and see how it relates to similar problems in Casino Marketing.   This isn’t all that rare.  It’s a car dealership pushing out a memorial day sale/promotion.  Most of us […]

smart email

  Why You Should Be Using Artificial Intelligence Emails Written by:James Christensen on 5/25/2014 House Edge Digital focuses on Casino Marketing. With that said we’re always looking for a better way to market casinos. Years ago we started developing a new way to personalize your communication to players. Artificial Intelligence or aka Real Time Marketing is […]