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When Cisco Gave me bad Service

Cisco is a huge company.  They have a market cap today of somewhere just north of 140 billion dollars.  They’ve pushed forward some new technologies and created some really good products over the years. Now let’s talk about my experience today.  I had a good client ask me to find out some information about a […]

david ogilivy

In 1948 David Ogilvy founded his New York ad agency Hewitt, Ogilvy, Benson and Mather.  Soon enough the firm ended up simply named Ogilvy & Mather Worldwide.  Ironically enough when they launched the agency Mr. Ogilvy had never written a single advertisement. Many years later after achieving a great deal of success he sent this […]

We’ve told you for months, no – make that years, that having your site optimized for mobile was important.  Each month more and more of your website traffic is coming from mobile devices.  Just because you can pinch and zoom to see what’s on your page does not mean your site is set up for […]

As much as we like to think the casino industry is out in front of technology, it’s not always the truth. It took even the largest casinos years to embrace social media. Social media can be a great way to build your guests’ loyalty and add to your bottom line. (We’ll get into that in […]

For the last couple of years we’ve seen quite a few companies introduce what is considered to be a player portal.  The gaming customer logs into to a different website, enters ANOTHER password and then has access to their point totals and offers.  This seemed like a good solution at the time, but there is […]

1. It takes too much time. All House Edge Digital team members have worked as employees at casino properties. We understand that when you bring up a new idea or concept your CEO says, “Great idea…implement it.” You’re already working 60 hours a week just to keep up with your current work load. One of […]

Casino Facebook Fans are more valuble

How important are your Facebook Fans?  It’s a question we get asked often.  Many of our clients are investing valuable resources in  growing their social media presence. Finally, here is some data to back up the value of social media.  Two large data science organizations spent over 4 years collecting data for a large grocery […]

AI Powered Websites

If you’re talking about new website trends to casino operators you can almost see the grief in their eyes. While vendors tell them they should check out a new tool or design, rarely does it equate to extra profit on the floor. However, casinos should not ignore the new opportunities when it comes to personalized web content. The biggest names in the online world, Amazon, Ebay, Netflix etc. have been doing this for several years. Things like targeting customers based on their previous experiences, purchases etc. are not new in the eCommerce world. However, until recently using these types of personalization methods took very large budgets and a giant team of developers.

20-Captivating-Marketing-Statis3tics

Street side web marketing

This is a sign I saw while driving into the office. It reminded me about how many casinos could benefit from hiring a firm that specializes in casinos. You hired a CFO with a background in gaming. You hired a CMO with a background in gaming. But you still have your friend’s cousin working on […]

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