Things to remember when creating your SEO strategy for 2020.
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Articles by: Tank Christensen
5 Important Questions to Consider when Writing your Casino Website Content
Writing website copy
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Advanced Social Media Opportunities For Your Casino
House Edge wanted to share a few of the newest Facebook social features that are perfect for savvy casino operators to increase profits. Take a look at just some of these ideas: Casino Player Targeting Imagine – your players see messages/graphics/videos directed exclusively to them when they check their Facebook […]
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What is the average cost of SEO Services
Many business owners had heard the term “SEO.” Many others know that it is is important to help their website get found among the millions of other sites. What may be difficult is to wrap your head around the average pricing for such services. Years ago you could trick or […]
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Casino App Statistics That Will Blow Your Mind
We just returned from the 2016 Casino Marketing and Technology conference. One of the hottest topics the last few years has been mobile apps. It seems as though everyone wants an app for their property. Here are just a few statistics to think about before investing up to $50,000. All […]
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Easy Steps to be banned from Facebook!
Now the title of the post is more than a bit misleading. I know very few people that want to lose their Casino Facebook page. The only exclusion to this is if your property is re-branding or closing down (god forbid.) We recently ran into a situation where a former […]
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Casino Emails Should be Powered by Artificial Intelligence
Most of us like to get things that are tailored for us. I visit a tailor, you might have custom shoes made – it doesn’t have to be that extravagant to be effective. There are a few ways you can collect information on your players. You could be using a […]
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Facebook Custom Audiences Speak Directly with your Players!
How to Target Facebook Ads Based on Email Address & Phone Number (Custom Audience) Are you tired of a .03% click-through-rate on your Facebook ads? Then let’s just cut to the chase. Let’s integrate your Facebook ads with your existing player list. Let’s target your ad to a group […]
Read MoreYour Casino’s Labor Costs Will Jump Dramatically in 2016
New Overtime Regulations go Into Effect in 2016 – Download the entire FLSA Document here. The Fair Labor Standards Act (i.e. FLSA) has guaranteed workers a minimum wage and overtime pay at a rate not less than one and one-half times the employee’s regular rate for hours worked over 40 […]
Read MoreFive Ways E-commerce Needs To Change In The Future
E-commerce is short for “electronic commerce” – a form of sales transaction that takes place entirely through electronic means, and mainly over the internet. When Ecommerce began just the ability to buy and sell online was so revolutionary that few bells and whistles beyond this were needed to drive sales. […]
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