Russell King

Creative is in my blood. I’m an entrepreneur at heart. 10 years of design experience for ad agencies and casinos has helped me learn a great deal about marketing and what it takes to make an effective (not just pretty) digital campaign. I focus on the user’s experience and visual communication.

Having worked in-house at casinos most of my professional career, my role as co-founder in House Edge Digital is simple. I share my experience in marketing casinos with our clients and their staff. I’ve seen a great deal of vendors come and go during my career and have seen what has worked and what has not worked.

I assisted with the launch of Casino Del Sol’s multi-million dollar resort expansion and helped develop and coordinate branding for several of the new outlets while assisting with their online marketing efforts. I managed 30+ work orders per week while designing monthly gaming promotions, outdoor advertising, direct mail, event collateral, web/motion graphics and digital signage.

In my free time, I’m a family man. I love any extreme sport that has a board in its name.

Specialties: Web design, e-mail, search engine optimization, lead generation, landing pages, personalization, digital marketing strategies, user experience, motion graphics, promotional design, and brand development.
Feel free to contact me if you have any questions about digital marketing for casinos or how to make your in-house life at the casino easier. I’d love to share some of the exciting things our company has developed that helped make my job much easier and more effective at the casino.



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