Archive for 2016

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Many business owners had heard the term “SEO.”  Many others know that it is is important to help their website get found among the millions of other sites. What may be difficult is to wrap your head around the average pricing for such services.  Years ago you could trick or “game” google with little gimmicks. […]

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We just returned from the 2016 Casino Marketing and Technology conference. One of the hottest topics the last few years has been mobile apps.  It seems as though everyone wants an app for their property.  Here are just a few statistics to think about before investing up to $50,000. All of this data was collected […]

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Now the title of the post is more than a bit misleading.  I know very few people that want to lose their Casino Facebook page.  The only exclusion to this is if your property is re-branding or closing down (god forbid.)  We recently ran into a situation where a former client of ours blatantly violated […]

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Most of us like to get things that are tailored for us.  I visit a tailor, you might have custom shoes made – it doesn’t have to be that extravagant to be effective.  There are a few ways you can collect information on your players. You could be using a player portal on your website […]

House Edge uses Facebook Custom Audiences

How to Target Facebook Ads Based on Email Address & Phone Number (Custom Audience)   Are you tired of a .03% click-through-rate on your Facebook ads?  Then let’s just cut to the chase. Let’s integrate your Facebook ads with your existing player list. Let’s target your ad to a group of players who have engaged […]