Archive for 2015

New Overtime Regulations go Into Effect in 2016  – Download the entire FLSA Document here. The Fair Labor Standards Act (i.e. FLSA) has guaranteed workers a minimum wage and overtime pay at a rate not less than one and one-half times the employee’s regular rate for hours worked over 40 in a workweek.  The concept […]

E-commerce is short for “electronic commerce” – a form of sales transaction that takes place entirely through electronic means, and mainly over the internet. When Ecommerce began just the ability to buy and sell online was so revolutionary that few bells and whistles beyond this were needed to drive sales. But today, there are few […]


Why You Should Have a Mobile Version of Your  Website | August 5, 2012 | in Internet Marketing, Marketing, Mobile, Tucson | by James Christensen It all comes down to numbers. There are 327 million mobile phone users in the U.S. (CTIA) and 90% have handsets that can access the Internet (comScore, Gartner). Your customers […]


If a client asked me one thing to remember about social media it would be the above. All too often casinos think that Facebook or Twitter is another great place to put their print ads. It’s a big mistake and one that we continue to see all too often. Then what is social media? It’s […]

When Cisco Gave me bad Service

Cisco is a huge company.  They have a market cap today of somewhere just north of 140 billion dollars.  They’ve pushed forward some new technologies and created some really good products over the years. Now let’s talk about my experience today.  I had a good client ask me to find out some information about a […]

david ogilivy

In 1948 David Ogilvy founded his New York ad agency Hewitt, Ogilvy, Benson and Mather.  Soon enough the firm ended up simply named Ogilvy & Mather Worldwide.  Ironically enough when they launched the agency Mr. Ogilvy had never written a single advertisement. Many years later after achieving a great deal of success he sent this […]

We’ve told you for months, no – make that years, that having your site optimized for mobile was important.  Each month more and more of your website traffic is coming from mobile devices.  Just because you can pinch and zoom to see what’s on your page does not mean your site is set up for […]

As much as we like to think the casino industry is out in front of technology, it’s not always the truth. It took even the largest casinos years to embrace social media. Social media can be a great way to build your guests’ loyalty and add to your bottom line. (We’ll get into that in […]

For the last couple of years we’ve seen quite a few companies introduce what is considered to be a player portal.  The gaming customer logs into to a different website, enters ANOTHER password and then has access to their point totals and offers.  This seemed like a good solution at the time, but there is […]