Archive for 2014

1. It takes too much time. All House Edge Digital team members have worked as employees at casino properties. We understand that when you bring up a new idea or concept your CEO says, “Great idea…implement it.” You’re already working 60 hours a week just to keep up with your current work load. One of […]

Casino Facebook Fans are more valuble

How important are your Facebook Fans?  It’s a question we get asked often.  Many of our clients are investing valuable resources in  growing their social media presence. Finally, here is some data to back up the value of social media.  Two large data science organizations spent over 4 years collecting data for a large grocery […]

AI Powered Websites

If you’re talking about new website trends to casino operators you can almost see the grief in their eyes. While vendors tell them they should check out a new tool or design, rarely does it equate to extra profit on the floor. However, casinos should not ignore the new opportunities when it comes to personalized web content. The biggest names in the online world, Amazon, Ebay, Netflix etc. have been doing this for several years. Things like targeting customers based on their previous experiences, purchases etc. are not new in the eCommerce world. However, until recently using these types of personalization methods took very large budgets and a giant team of developers.

20-Captivating-Marketing-Statis3tics

Street side web marketing

This is a sign I saw while driving into the office. It reminded me about how many casinos could benefit from hiring a firm that specializes in casinos. You hired a CFO with a background in gaming. You hired a CMO with a background in gaming. But you still have your friend’s cousin working on […]

Trilibis-study-load-times

Hopefully you already understand the importance of having a mobile website. It’s not an option anymore. Some of our clients get as much as 40% of their entire website traffic from a mobile device. According to Google and other online experts, that number is going to continue to increase. So you need a mobile website. […]

Memorial Day Madness sa

I didn’t expect to be writing about missed opportunities so often.  However, they keep showing up in my Mailbox.  Let’s take a look at this one and see how it relates to similar problems in Casino Marketing.   This isn’t all that rare.  It’s a car dealership pushing out a memorial day sale/promotion.  Most of us […]

Sport Clips Fail

It sounds a little harsh to call this a marketing fail.  However, in today’s market you can’t afford not to market in the smartest way possible.  So from time to time (far too often in my opinion) I’ll come across companies that could have done things differently to save money and earn more customers. This […]

smart email

  Why You Should Be Using Artificial Intelligence Emails Written by:James Christensen on 5/25/2014 House Edge Digital focuses on Casino Marketing. With that said we’re always looking for a better way to market casinos. Years ago we started developing a new way to personalize your communication to players. Artificial Intelligence or aka Real Time Marketing is […]

webdesign

It’s a sensitive question.  You’ve put your heart and soul into your website and it has performed for you over the years.  It was with you during the lean startup years, and flourished as you gained new customers.  It may be time to visit with a new designer. How can you tell it might be […]