1. It takes too much time. All House Edge Digital team members have worked as employees at casino properties. We understand that when you bring up a new idea or concept your CEO says, “Great idea…implement it.” You’re already working 60 hours a week just to keep up with your current work load. One of […]
If you’re talking about new website trends to casino operators you can almost see the grief in their eyes. While vendors tell them they should check out a new tool or design, rarely does it equate to extra profit on the floor. However, casinos should not ignore the new opportunities when it comes to personalized web content. The biggest names in the online world, Amazon, Ebay, Netflix etc. have been doing this for several years. Things like targeting customers based on their previous experiences, purchases etc. are not new in the eCommerce world. However, until recently using these types of personalization methods took very large budgets and a giant team of developers.
Hopefully you already understand the importance of having a mobile website. It’s not an option anymore. Some of our clients get as much as 40% of their entire website traffic from a mobile device. According to Google and other online experts, that number is going to continue to increase. So you need a mobile website. […]
I didn’t expect to be writing about missed opportunities so often. However, they keep showing up in my Mailbox. Let’s take a look at this one and see how it relates to similar problems in Casino Marketing. This isn’t all that rare. It’s a car dealership pushing out a memorial day sale/promotion. Most of us […]
It sounds a little harsh to call this a marketing fail. However, in today’s market you can’t afford not to market in the smartest way possible. So from time to time (far too often in my opinion) I’ll come across companies that could have done things differently to save money and earn more customers. This […]
Why You Should Be Using Artificial Intelligence Emails Written by:James Christensen on 5/25/2014 House Edge Digital focuses on Casino Marketing. With that said we’re always looking for a better way to market casinos. Years ago we started developing a new way to personalize your communication to players. Artificial Intelligence or aka Real Time Marketing is […]